The aim of this research is to explore the impact of funding cuts to Art, Design and Media (ADaM) subjects and identify alternative methods of providing students with the necessary soft skill, for 65% of future jobs that don’t currently exist (World Economic Forum, 2018).

To examine the value of ADaM's Gross Value Added (GVA) to the British economy + What methods are the creative industry utilising in promoting their value towards the next generation of employees. 

Identification of major change drivers to workplace skills + How is education preparing students for the rising demand for employees with soft skills. 

Exploration of alternative pedagogy methods for ADaM subjects + Why are creative brands not affiliating themselves with Art and non Art school in search of new talents.

Find out how much students know about soft skills + What can they identify within themselves and how. ​